AI fatigue: Inside growing tension at AWS

Dec 1, 2023 ·

The article discusses the issue of Amazon Web Services (AWS) facing AI-related sales challenges in late 2023. Despite the company’s success with its cloud-based services, it has encountered a serious obstacle in trying to sell AI-related products and services. This “AI fatigue” is caused by a combination of factors, including an over-hyped market for AI solutions, a lack of specific customer use cases, and a misunderstanding of the technology.

Furthermore, many customers are struggling to determine the best way to deploy and use AI, leading to delays in adoption and deployment. As a result, AWS has been forced to roll out new AI offerings in order to meet customer demand, such as prescriptive analytics and conversational AI. Additionally, the company has also implemented more education and training programs to provide customers with more informed decision making.

At the same time, AWS has had to contend with competition from other providers, such as Microsoft Azure and Google Cloud Platform. Both companies have gained ground in the AI space due to their ability to offer better pricing and more comprehensive tools than AWS. However, AWS still maintains the edge in certain areas, such as machine learning and artificial intelligence.

Overall, AI fatigue has been a challenge for AWS but one that the company is actively addressing. With new offerings, more education, and better tools, AWS is hoping to regain the upper hand in the AI market. By doing so, it can ensure continued success in the long run.