Apple is reportedly looking to team up with news publishers to train its AI

Dec 24, 2023 ·

Apple is reportedly considering a partnership with news publishers to help improve its artificial intelligence (AI) capabilities. According to a report from the Wall Street Journal, the tech giant has held talks with several major news organizations about teaming up to provide Apple with access to editorial content. By accessing this content, Apple aims to gather data that can be used to teach its AI systems to better understand natural language and recognize prevailing topics of discussion.

The report states that Apple has been in discussions with some of the world's biggest news publishers such as the New York Times and The Washington Post. However, it remains unclear whether these conversations have had any tangible results thus far, as neither Apple nor the publications have commented on the matter.

Although the exact details of the prospective collaboration are still unknown, Apple's move seems to indicate an aggressive push towards developing more AI-driven services. Recently, a variety of tech companies including Microsoft, Google, and Amazon have all invested heavily in AI development, and Apple is likely keen to keep up with its rivals.

In addition to benefiting from AI advancements, news organizations could also benefit financially from the potential partnership. The report claims that Apple wants publishers to provide "unlimited access" to their archives, although it is unclear if the company will pay for the privilege. In exchange, publishers would likely gain additional exposure through Apple's various platforms and services.

Regardless of whether or not the two parties are able to reach a successful agreement, the talks certainly signify Apple's broader ambitions in bolstering its AI efforts. With the recent launch of services such as Apple Music and Apple TV+, the firm has made clear that it is eager to move into new markets and establish itself as a key competitor in the streaming industry. As news sources become increasingly important in the digital age, Apple's collaboration with news publishers could thus prove to be a coup for the company.