BuzzFeed Says It Will Use AI To Help Create Content, Stock Jumps 150%

Jan 27, 2023 ·

BuzzFeed announced on January 27th, 2023 that it would be using artificial intelligence (AI) to help create and curate content. The news caused the company's stock to jump by 150%.

The AI technology is being developed in collaboration with Microsoft, who will provide the software and hardware support needed for the AI-driven content creation system. Microsoft's Azure platform will be used as the digital infrastructure to facilitate the system. BuzzFeed will be able to produce more content at a much faster rate than before, which could help with their goal of expanding into more areas, such as video and audio production.

BuzzFeed's CEO, Jonah Peretti, said that this new system is designed to help the company stay ahead of the competition by creating original content that is tailored to specific audiences. He also believes that this new capacity will help them reach larger audiences around the world and enable them to better understand their readers' needs.

In addition, the technology will help the company increase its revenue potential. By using AI to create and curate content, BuzzFeed can use advanced analytics to determine what type of content resonates best with its readers. This data will then be used to inform future content creation decisions.

Overall, the implementation of AI is an exciting moment for BuzzFeed and its readers. By using AI, the company can now produce higher quality content that is tailored to specific audiences. Additionally, the use of AI will help the company generate more revenues and expand its reach internationally.