Meta will enforce ban on AI-powered political ads in every nation, no exceptions

Dec 2, 2023 ·

The Meta Corporation announced today that it will enforce a global ban on AI-powered political advertisements in every nation, with no exceptions. This measure is intended to reduce the impact of misinformation, disinformation, and other malicious campaigns that could potentially lead to conflict or destabilization. The company said the ban would be effective immediately in all countries where Meta operates, and that it would do its best to ensure compliance in other countries as well.

Meta, which produces software for political campaigns, said in a statement that the ban is intended to "restrict the use of artificial intelligence in elections, referendums, and other forms of political campaigning." The company noted that AI-powered tools have been used to target audiences with exaggerated or false claims. As such, the company said, it has an obligation to protect citizens from potential risks posed by AI-powered ads.

The announcement comes after governments around the world have imposed measures to limit the use of AI-powered political ads. In the United States, the Federal Election Commission recently released guidelines banning the use of AI-powered political ads beyond certain limits. Other countries, including Canada and France, have also taken steps to restrict the use of AI-generated political content.

Meta said the ban will extend to all forms of advertising, including television, radio, print, and online media. Under the policy, advertisers will not be able to create or purchase advertisements using automated algorithms, nor will they be able to target individual users based on their personal data or browsing history. Moreover, Meta said, companies will be held responsible for any misuse of AI-powered ads, and may face fines if they violate the ban.

The move is one of many steps taken by Meta to better prepare the world for future elections. The company has already implemented measures to protect voter data, enhance transparency, and increase public trust in the voting process. By imposing a worldwide ban on AI-powered political ads, Meta hopes to further instill confidence in democratic systems and reduce the spread of misinformation.