Nikon, Sony and Canon fight AI fakes with new camera tech

Dec 31, 2023 ·

Nikon, Sony, and Canon have developed new camera technologies to combat the growing threat of artificial intelligence (AI) generated fake audio and video content. The manufacturers are using a combination of hardware and software solutions to help detect this type of media, which is becoming increasingly convincing and being used for malicious purposes.

Nikon's solution involves using AI deep learning to identify nuances in images that can't be identified by humans. It then compares it with an archive of known genuine images to detect forgeries. Sony, on the other hand, has developed a chip-based detection system to spot subtle differences between real and fake content. Canon, meanwhile, is using multiple algorithms to detect slight anomalies such as colour, noise and blurriness to detect forgeries.

The new tech from the three companies is the latest effort to combat deepfakes and similar forms of AI-generated media. It also complements existing efforts to combat AI-generated fakes including digital watermarking, metadata analysis and blockchain technology.

Deepfakes and similar forms of AI-generated media have become increasingly realistic and convincing, making it difficult to determine if a video or audio clip is real or fake. This poses serious risks both to individuals and businesses, with malicious actors using these techniques to spread false information or defame people. The new camera technologies developed by Nikon, Sony and Canon are a welcome addition to the fight against AI-generated fakes, and will help make it more difficult for malicious actors to create them.