BuzzFeed's CEO says AI could usher in a 'new model for digital media,' but warns against a 'dystopian' path

Jan 27, 2023 ·

Jonah Peretti, the CEO of BuzzFeed and founder of The Huffington Post, was recently interviewed by CNN's Reliable Sources about the role of technology in media and communication. Peretti discussed how algorithms can help to amplify and spread news stories, as well as how they can be used to filter out fake news and create personalized content for users. He also talked about the democratization of media through social platforms such as Twitter, YouTube, and Instagram.

Peretti believes that people have a responsibility to stay informed, and the internet and social media are making it easier for everyone to find reliable sources to read about current events and learn about different perspectives. According to him, editors, journalists, and curators can play an important role in helping readers find credible information.

Peretti expressed his belief that traditional media companies and new media organizations should work together in order to ensure accuracy and quality in news content. He said that collaboration between different outlets can lead to more balanced and impartial reporting. He also stressed the importance of trust in information, noting that if people don't trust the sources they are getting news from, they will not engage with them.

Overall, Jonah Peretti believes that technology and algorithms should be used to make sure people have access to reliable sources of information. With the right tools, people can easily find accurate and timely content that is tailored to their needs and interests. At the same time, he emphasizes the need for collaboration between traditional and new media organizations which will help to create content that is unbiased and trustworthy.